Followers of "The Message"—the movement surrounding Pentecostal minister William Branham (1909–1965)—often describe him in terms that blur the line between a prophet and a divine figure, with some adopting beliefs that elevate him to a status of near-deity, or God in human form. This perspective is considered heresy by mainstream Christianity, but is rooted in the unique theology Branham taught in his later years. 

Here are 10 reasons or beliefs commonly cited by "Message" followers who believe William Branham is God/the divine messenger:

He is Considered the "Son of Man" Revealed: Based on a strict interpretation of Luke 17:30, followers believe the "Son of Man" (Jesus Christ) must be revealed through a prophet in the end times. Branham often indicated that this scripture was fulfilled through his own prophetic ministry, leading some to interpret that he was that revelation.

Vindication by the Pillar of Fire: A photograph taken in 1950 in Houston, Texas, appears to show a light hovering over Branham's head. Followers claim this is the same "Pillar of Fire" that led Moses, and that it is the supernatural seal of God's direct presence on him, proving he was more than just an ordinary human prophet.

The "Messenger and Message are One": Branham taught that when a prophet brings the true "Thus Saith the Lord," he and the message are identical, just as Jesus was the Word made flesh. Followers take this to mean that obeying Branham’s recorded words (the "Message") is synonymous with obeying God.

"Elijah" of Malachi 4:5-6: Followers believe Branham was the end-time Elijah promised in Malachi 4:5, tasked with restoring the church to the original apostolic faith, a role they believe requires supreme authority over all other religious thought.

Infallibility of His Teachings: Many in the movement view Branham’s sermons (recorded from 1947 to 1965) as "oral scripture," rendering his interpretations perfect and infallible. They believe his insights into the Seven Seals and other mysteries are superior to the Bible alone, often referring to his sermons as "The Absolute".

"Seed of the Serpent" Revelation: This unique and highly controversial doctrine taught by Branham holds that Eve had sexual relations with the serpent (a human-like ape) in the Garden of Eden. Followers believe only Branham had the divine insight to "unlock" this mystery of original sin.

The 1963 Cloud Encounter: In 1963, a bizarre, high-altitude cloud appeared over Arizona, which Branham claimed was formed by seven angels that visited him, giving him the authority to open the "Seven Seals" of Revelation. Many followers believe this event was the literal return of Christ in "shout" form, using Branham as the agent.

Discerning Secrets of the Heart: Branham had a renowned "gift of discernment," where he would read the secrets of the heart, illnesses, and names of people in his prayer lines. Followers believe this supernatural ability is a direct manifestation of God dwelling in a man, echoing Jesus and the woman at the well.

Only Message Believers are the "Bride": Branham taught that he was calling a "Bride" out of the "fallen denominational churches" (which he called "synagogues of Satan"). This fostered a belief that salvation is restricted specifically to those who accept his Message, as he is the only voice to the Bride.

The "Seventh Church Age" Messenger: Based on Revelation 3:14 and 10:7, he is considered the final messenger to the last church age (Laodicea). Followers believe he was the ultimate prophet promised to "finish" all the mysteries of God.